THE RISE OF SOFT SAVING IN GEN Z’S WALLETS

A New Kind of Wealth: Gen Z Is Rewriting the RulesFor years, financial success adhered to a familiar pattern: gain gradually, conserve aggressively, get a home, and plan for retirement. Yet Gen Z is coming close to money with a fresh viewpoint. Instead of concentrating only on long-term build-up, this generation is focusing on equilibrium, well